HOO
Get diagnosed
Physiology · Cognition · Aesthetics

Only what works.
Built around you.

A curated list of products, compounds and suppliers I personally use or recommend, with exclusive discounts to save time and money. Or skip the research and get a protocol built around your phenotype.

BEFOREAFTER (2)
YOUR FOCUS · PRIORITY
Hair34
YOUR FOCUS · ON TRACK
Hair91
BEFOREAFTER (2)
YOUR FOCUS · PRIORITY
Skin31
YOUR FOCUS · ON TRACK
Skin93
FREE · 3 MINFind out what to fix first
Only what worksProducts I personally use or recommend
Exclusive discountsCodes that save time and money
Educational onlyNot medical advice
PhysiologyCognitionAestheticsLong-term healthOnly what worksPhysiologyCognitionAestheticsLong-term healthOnly what works
The HOO method

Assessed, personalised,
coached.

Four ideas behind every protocol.

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Products

Pick your problem. Find what solves it.

All products here are affiliated. That does not disprove their efficacy. Only what works.

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COMING SOON

More products in this category are on the way.
Why HOO

We’re not after “normal”.
We’re after optimal.

You’ve felt off for years. You’ve tried every supplement under the sun, consulted a doctor, ran the tests, and still been told by the system you are a healthy human with completely normal biomarkers.

WHO QUALIFIES FOR THIS PROTOCOL /
  1. [1]

    Those seeking the least number of interventions capable of producing the greatest result for their phenotype.

  2. [2]

    Those who have exhausted their options & are tired of clinicians saying there is nothing wrong with them. You intrinsically know something is off, you just can’t pinpoint WHAT.

  3. [3]

    Those wanting brutally honest guidance on how to improve their looks through niche, underground techniques that actually work.

  4. [4]

    Those who already consider themselves healthy, energetic & are ready now to break through their genetic ceiling safely but don’t know where to start.

Get diagnosed for free See the offer
The deliverable

A protocol you’ll actually
use every day

Clear priorities, the reasoning behind each one, and exactly what to do this week. Handcrafted around your phenotype and yours to keep.

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Get diagnosed for free See the offer
Why protocols work

Small levers,
visible change

Two people can have identical goals and need completely different solutions. Genetics, lifestyle, sleep, training, stress load, medical history: everything matters.

  1. [1]A complete hair loss strategy based on your Norwood diagnosis
  2. [2]An in-depth aesthetics routine and recommendations
  3. [3]Cognitive and productivity strategies
  4. [4]A full, cost-effective nutrition plan
  5. [5]The smallest number of interventions for the greatest return
After Before BEFORE AFTER (2) {{b.cap}} · ILLUSTRATIVE
Early clients

In their own words.

Messages from clients working through their protocols. Swipe to keep going.

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Work with me 1-1

You are paying to skip
years of trial and error

Instead of buying ten supplements hoping one works, you’ll understand why you’re taking each one and what outcome it’s intended to produce.

1-ON-1 PROTOCOL BY HOOHANDCRAFTED
$233one-time

1-1 guidance to optimise your physiology, cognition, aesthetics & long-term health with a handcrafted protocol tailored to you, delivered in PDF form that you keep forever.

  • Comprehensive review of your goals
  • Lifestyle & habit analysis
  • Personalised supplement recommendations
  • Full cost-effective nutrition plan
  • A full training regime to maximise muscle growth with under 3 hours per week
  • A complete hair loss strategy based on your Norwood diagnosis
  • Step-by-step implementation plan
  • Direct follow-up support
Get my 1-on-1 protocol Due to the personalised nature of this service, all purchases are final.
How this works

Three steps from purchase to protocol

  1. Questionnaire

    As soon as you purchase, a questionnaire is sent to you by email covering your goals, health history, current supplements, lifestyle & training.

    RIGHT AFTER PURCHASE

  2. Review

    Your completed form is thoroughly reviewed. I then reach out to go through some follow-up questions to better understand your situation.

    FOLLOW-UP QUESTIONS

  3. Protocol

    Your tailored protocol is handcrafted & sent out within several days with practical recommendations, sourcing & a clear implementation guide.

    WITHIN SEVERAL DAYS

Not sure yet? Take the free diagnostic first.

FAQ

Questions, answered

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About Hoo

I try the protocols on myself first, dig through the studies, then tell you what’s actually worth using to upgrade your health, aesthetics & productivity.

HooTHE FRANKENSTEIN OF HUMAN OPTIMISATION
CHECK MY WORK /

I link the studies under every video so you can check my work. And if something’s rubbish, I’ll tell you.

  • [01]Hair losshow to hold onto it and get it back
  • [02]Skincareslowing down and reversing visible ageing
  • [03]Aestheticsniche looksmaxxing techniques for the face, hair & physique
  • [04]Peptidesranked on real evidence, not hype
  • [05]Cognitive executionfocus, dopamine & getting your brain to cooperate
  • [06]Supplementationsleep, hormones & plenty more

Invest in a strategy
built around you.

Watch

Understand the why before you buy

All videos on YouTube ↗︎